Respect the History.Rebuild the Community.Reimagine the Mile.

Cafès and restaurants with outdoor seating… wide, tree-lined sidewalks… shops, stores and desirable services… and a value system centered around respectful development, pedestrian-friendly transit, environmental consciousness, community-building, and quality of life.

Our project at 5411 Wilshire Boulevard is a state-of-the-art, mixed-use residential high-rise running between Cloverdale Avenue and Cochran Avenue, just steps from the forthcoming Metro Purple Line Station at La Brea Avenue.

As the property owner here across three generations and more than five decades, the Marks family knows, respects and values this neighborhood. We’ve designed an elegant high-rise representing the very best elements of L.A.’s new approach to urban living…affectionately called Mirabel.

The Marks Family’s Commitment to L.A.

Wilshire Revival

Sustainable Design

Transit-Oriented Future

Generations of Angelenos

Wilshire Revival

Sustainable Design

Transit-Oriented Future

Mirabel, by the Numbers

348

Total Residential Units

39

Affordable Units

477

Total Parking Spaces

$$$M

Investment in Miracle Mile

Miracle Mile Benefits

Use your arrow to hover and learn more.

Pedestrian Experience

New sidewalk texture and façade

treatments celebrate the historic

elements of the original streamline

moderne architecture, framed by

broad, landscaped sidewalks lined

with outdoor seating, shade trees,

and bike parking.

Housing Near Transit and Mobility Options

An on-site rideshare pick-up/drop-off

location in the building’s porte-cochère

will combine with e-bike, car-sharing

services, and a transit management

plan, incentivizing employees and

residents to engage with multiple

immediate transit options other than

one driver, one car.

Sustainable, Responsible Development

The design concept incorporates the

WELL Building Standard™️, drought-

tolerant landscaping, and new housing

located near transit resources – a critical

path to reducing traffic congestion and

promoting sustainability in our city.

Parks and Open Space Investment

A contribution of approximately $4M

in fees from this project will go toward

local parks and open space in and around

the Miracle Mile.

Neighborhood Character and Our Local Economy

New retailers and job opportunities

on site will include Wilshire-facing

restaurants with sidewalk dining, a

coffee house on Cochran, and

neighborhood-serving retail, making

the most of the wide sidewalks and

newly-landscaped street edge. The

increased foot traffic from new

residents will also help boost

patronage of neighboring businesses.

The Future of Parking

Ample on-site parking for patrons

of the retail shops will include EV

charging and car-sharing services.

Generous parking for residents

and employees will be

accommodated by an automated

parking system, with EV capacity

for every stall in the assembly.

The Latest

Join us for a Virtual Chat.

Learn more about Mirabel and share your thoughts
on the future of Miracle Mile.

Wednesday, July 1, 2020 at 6:00 p.m. to 7:30 p.m

We Want to Hear from You

Questions? Comments?

hello@5411wilshire.com

Show Your Support

Make Your Voice Heard

Share the Vision

Frequently Asked Questions

PROJECT SITE

Both retail entities themselves will not return to the project, once completed.

Wilshire Beauty Supply has secured a new permanent location one-half block to the east, at 5300 Wilshire Blvd. Their phone number and website remain the same.

The Staples Office Supply store has secured a new permanent retail location – the former Max Office store at Wilshire Boulevard and Masselin Avenue.

PROCESS

Compliance with the California Environmental Quality Act (CEQA) is the responsibility of the City of Los Angeles, as the ‘lead agency’ exercising jurisdiction over the Project.  The Project will commence with the Environmental Impact Report (EIR) and public engagement later in 2022.

The state-mandated environmental review process, the California Environmental Quality Act (CEQA), affords multiple opportunities for public comment. Regarding the City’s approval process, there will be a series of public hearings, date to be determined,      before the Los Angeles City Hearing Officer, the Los Angeles City Planning Commission, and the Los Angeles City Council. 

Since 2019 the project’s leadership team has been conducting briefings with residential and commercial community groups and will continue to do so throughout the process. We also have a project website (5411wilshire.com) and a project information hotline (323) 813-5101 as ongoing means for the community to engage with us.

Please voice your support for the project by filling out our online support form at 5411wilshire.com/#support.

We hope to break ground in early 2024 and anticipate up to three years of construction.

HOUSING

Applicants for rent-restricted affordable units must complete an application and qualify the income of all members of their household, in accordance with guidelines imposed by the Los Angeles Department of Housing and Community Development. 

The application process has not commenced.

Pricing for market-rate units has not yet been established.

RETAIL

The tenant selection has not been made. We have ground floor space planned for retail stores, cafe, and restaurant/bar. Our goal is to bring in locally based operators. Please feel free to email us at hello@5411wilshire.com or call us at (323) 813-5101 to let us know your thoughts regarding retail and restaurant preferences.

CONSTRUCTION

We contemplate a short period of time following completion of the entitlements approval process, which could be in Q4 2023.

We anticipate the construction period to be 32 to 36 months.

As regulated by City ordinance, construction will not commence prior to 7 a.m., nor continue past 9 p.m. Construction will typically occur Monday through Friday with occasional Saturday work as needed that would not commence prior to 8 a.m. or past 6 p.m.

Our construction teams will require all their workers to park in designated areas off of public side streets.  We will secure formal arrangements with nearby: private parking lots for construction parking and, if necessary, transport workers from the parking areas to the project site, via the subway line or Wilshire bus network.  The exact location of these construction parking areas will be finalized prior to the start of construction.

Consistent with City ordinances and requirements, construction machinery and equipment will be outfitted with sound suppressors and other measures to reduce noise.  Of course, some noise is unavoidable with any large-scale construction project, but our teams will work as hard as reasonably possible to reduce noise impacts on the surrounding areas.

We will establish a 24-hour ‘hotline’ and a website for questions concerning construction. We will also post this community contact information on site.

MOBILITY

For our residents and employees, the Project will offer several mobility options, namely: Wilshire bus network, Red Line subway along Wilshire, e-bikes and Project based carsharing programs.  Our goal is to incite and encourage residents to elect not to have that second car (or, even that first one); as for employees, we will deploy the same efforts.

For our patrons (those coming to the Project to shop and dine), we have designed on-site ride hailing in the porte-cochere drive, which is safe and secure.  We will also include EV charging stations in the upper, public parking areas as well as a carsharing program.

For our neighbors, we will invite and encourage all to follow what is available to our patrons.  Especially, for ride hailing needs, we hope most will come to our building to be picked up or dropped as our side streets are narrow and we personally know that when a rail hailing car stops and waits along Cochran or Cloverdale it creates havoc for us all.

We believe immediate future growth and ground floor retail engagement along Wilshire and La Brea will blossom in the years ahead.  We believe that the neighborhood walkability and connectivity with shops, dining establishments and, of course, our cultural institutions will be strong.

With the provision of 478 parking spaces in total, (402 automated, electric-charging and 76 conventional), we believe we have the right count of parking for tenants and patrons. Our tenants and neighbors will have access to shared vehicles to reduce the need for parking as well.

We will create congestion management programs that will involve TAP-cards and other commuting incentives for employees and operators of the commercial portions of the project. We anticipate that irrespective of a regional incentive program, our residential tenant incentives will include unbundled parking and a period of TAP-card provision to new residents.

The project intends to include car sharing in both the upper parking levels for patrons and subterranean levels for residents. We are exploring the potential for electric bike sharing.

We have designed a safe and easy pick up and drop off location on-site, inside the porte cochere for residents, employees and our neighbors.

AFFORDABILITY

The project will not displacing any existing residents from our neighborhood.

We are in a housing shortage and that is the root of the problem. Housing experts from local academia from USC to UCLA agree that we need additional housing at all levels of affordability will address the shortage. Affordability starts with supply. For Los Angeles to overcome this gap between supply and demand, we must encourage the addition of new housing stock.

Market rate housing holds an important place in this calculus, given that new people coming to Los Angeles from higher priced markets to a community without adequate supply, without anywhere else to go, they will outbid lower-income earners and drive up rents.  Thus, the argument noted above holds.  

We are fortunate and pleased that the Project will hold three levels of economic pricing for the rental units, namely: market rate, rent restricted at Very Low (50% of AMI) and Moderate (120% of AMI); few if any private built residential projects in Los Angeles offer these model.

Both types of the affordable units (a count of 39 units) will have rent caps, but the other units will be subject to the dynamics of the market.

OPEN SPACE

Along Wilshire, the project proposes Canary Island Date Palm trees, which would provide shade while also preserving the visibility of our ground level commercial space for our retailers and restaurants. Additionally, the ground floor is setback from the level above, which allows for some additional shade in the public right-of-way.  The Canary Island Date Palms would match the trees on the South side of Wilshire Boulevard, creating a beautiful colonnade style streetscape effect. Along Cochran, the project proposes Brisbane Box trees and along Cloverdale the Cajeput Tree.

Historic resources are currently being analyzed and will be completed upon release of the CEQA mandated environmental document. However, we do not anticipate an impact. The project also includes the preserving in place of the two façades of the former Wilshire Beauty Supply Store on Wilshire Boulevard and reconstituting the building envelope to its original volume.

This project will not remove any existing housing on the site.

Show Your Support

Help revitalize Miracle Mile. This project is going through an approval process with the City of Los Angeles. Please sign up below to show that our community wants new housing, retail and a more walkable and livable city.

✓ Yes! I urge the City to approve theMirabel project at 5411 Wilshire.

I support new economic investment into the future of Miracle Mile.

(323) 813-5101 | hello@5411wilshire.com

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(323) 813-5101 | hello@5411wilshire.com

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