Respect the History.Rebuild the Community.Reimagine the Mile.

Cafès and restaurants with outdoor seating… wide, tree-lined sidewalks… shops, stores and desirable services… and a value system centered around respectful development, pedestrian-friendly transit, environmental consciousness, community-building, and quality of life.

Our project at 5411 Wilshire Boulevard is a state-of-the-art, mixed-use residential high-rise running between Cloverdale Avenue and Cochran Avenue, just steps from the forthcoming Metro Purple Line Station at La Brea Avenue.

As the property owner here across three generations and more than five decades, the Marks family knows, respects and values this neighborhood. We’ve designed an elegant high-rise representing the very best elements of L.A.’s new approach to urban living…affectionately called Mirabel.

The Marks Family’s Commitment to L.A.

Wilshire Revival

Sustainable Design

Transit-Oriented Future

Generations of Angelenos

Wilshire Revival

Sustainable Design

Transit-Oriented Future

Mirabel, by the Numbers

348

Total Residential Units

38

Affordable Units

477

Total Parking Spaces

$$$M

Investment in Miracle Mile

Miracle Mile Benefits

Use your arrow to hover and learn more.

Pedestrian Experience

New sidewalk texture and façade

treatments celebrate the historic

elements of the original streamline

moderne architecture, framed by

broad, landscaped sidewalks lined

with outdoor seating, shade trees,

and bike parking.

Housing Near Transit and Mobility Options

An on-site rideshare pick-up/drop-off

location in the building’s porte-cochère

will combine with e-bike, car-sharing

services, and a transit management

plan, incentivizing employees and

residents to engage with multiple

immediate transit options other than

one driver, one car.

Sustainable, Responsible Development

The design concept incorporates the

WELL Building Standard™️, drought-

tolerant landscaping, and new housing

located near transit resources – a critical

path to reducing traffic congestion and

promoting sustainability in our city.

Parks and Open Space Investment

A contribution of approximately $4M

in fees from this project will go toward

local parks and open space in and around

the Miracle Mile.

Neighborhood Character and Our Local Economy

New retailers and job opportunities

on site will include Wilshire-facing

restaurants with sidewalk dining, a

coffee house on Cochran, and

neighborhood-serving retail, making

the most of the wide sidewalks and

newly-landscaped street edge. The

increased foot traffic from new

residents will also help boost

patronage of neighboring businesses.

The Future of Parking

Ample on-site parking for patrons

of the retail shops will include EV

charging and car-sharing services.

Generous parking for residents

and employees will be

accommodated by an automated

parking system, with EV capacity

for every stall in the assembly.

The Latest

Join us for a Virtual Chat.

Learn more about Mirabel and share your thoughts
on the future of Miracle Mile.

Wednesday, July 1, 2020 at 6:00 p.m. to 7:30 p.m

We Want to Hear from You

Questions? Comments?

hello@5411wilshire.com

Show Your Support

Make Your Voice Heard

Share the Vision

Frequently Asked Questions

PROJECT SITE

Wilshire Beauty Supply is actively seeking a new, permanent retail location within the Miracle Mile.

At this time, we are assuming that Staples Office Supply will secure a temporary retail location. We are under discussions with respect to their potential return.

PROCESS

Compliance with the California Environmental Quality Act (CEQA) is the responsibility of the City of Los Angeles, as the ‘lead agency’ exercising jurisdiction over the Project.  We anticipate that the Project will qualify for evaluation under the Sustainable Communities program under SB375 and would utilize a Sustainable Communities Environmental Assessment (SCEA).

Ultimately there will be a series of public hearings before the Los Angeles City Hearing Officer, the City Planning Commission, and CIty Council. (Case No. CPC-2020-3143-DB-CDO-SPR-HCA) The state environmental review process will also afford opportunities for public comment.  Specifically, the Sustainable Communities Environmental Assessment (SCEA) process affords a 30-day public review period pursuant to State law.  Additionally, in 2019 and into 2020 project leadership has conducted preliminary, informal briefings to residential and commercial community groups.

A public meeting with the Mid City West Community Council Planning and Land Use Committee is scheduled for June 16th at 6:30 p.m. (Visit midcitywest.org for details on how to participate. Outreach will continue via informational mailing, community group presentations and a Virtual Community Open House.  Our website (5411wilshire.com) and the community information hotline (323) 813-5101 was established in Winter 2019 and will continue to be available as a means to communicate for all.

We hope to break ground in mid-late 2021 and anticipate up to three years of construction. If you would like to voice support for our project, we are currently seeking approval by the City of Los Angeles and encourage you to sign up at 5411wilshire.com/#support.

HOUSING

Applicants for rent-restricted affordable units must complete an application and qualify the income of all members of their household, in accordance with guidelines imposed by the Los Angeles Department of Housing and Community Development. There will be 29 units for households that qualify for low-income housing and 9 units for households that qualify for moderate-income housing.

Pricing for market-rate units has not yet been established.

RETAIL

We have 14,635 square feet planned for ground-level commercial space including Staples, a neighborhood cafe and two restaurants. Our goal is to bring in locally-based restauranteurs and not chain restaurants. We understand that the area could use more breakfast/brunch options and we will aim to find a tenant who can serve that need. We welcome suggestions on what options are most appealing to our neighbors. Please feel free to email us at hello@5411wilshire.com or call us at (323) 813-5101 to let us know your thoughts.

CONSTRUCTION

We contemplate a period of approximately 9-12 months following completion of the entitlements approval process for completion of construction drawings, and construction will commence thereafter.  Subject to “early start” approvals, grading and foundation work may start earlier.

We anticipate the construction period to be 32 to 36 months.

As regulated by City ordinance, construction will not commence prior to 7 a.m., nor continue past 9 p.m. Construction will typically occur Monday through Friday with occasional Saturday work as needed that would not commence prior to 8 a.m. or past 6 p.m.

Our construction teams will require all of their workers to park in designated areas off of the local side streets.  We will secure formal arrangements with nearby off-street parking resources for construction parking and, if necessary, transport workers from the parking areas to the Project site.  The exact location of these construction parking areas will be finalized prior to the start of construction.

Consistent with City ordinances and requirements, construction machinery and equipment will be outfitted with sound suppressors and other measures to reduce noise.  Of course, some noise is unavoidable with any large-scale construction project, but our teams will work as hard as reasonably possible to reduce noise impacts on the surrounding areas.

We will establish a 24-hour ‘hotline’ and a website for questions concerning construction. We will also post this community contact information on site.

MOBILITY

With provision of 477 parking spaces (391 automated, electric-charging and 70 traditional), we have sufficient parking for tenants and patrons during operation. Our tenants and neighbors will have access to shared vehicles such as Zip-Car to reduce the need for parking as well.

We will create congestion management programs that will involve TAP-cards and other commuting incentives for employees and operators of the commercial portions of the Project and are working with Metro to implement similar incentive programs for residential tenants that will apply to much of the Miracle Mile area. We anticipate that irrespective of a regional incentive program, our residential tenant incentives will include unbundled parking and a period of TAP-card provision to new residents.

The Project will include parking areas and drop-off facilities for shared driving platforms such as Zip-Car.

AFFORDABILITY

We understand housing affordability is top of mind for all.

I’ve offered 9 units above and beyond the density bonus requirements.

My contribution of 38 affordable units is higher than any new affordable housing contribution in this neighborhood.

We are not displacing any residents.

We think we are doing more than our fair share of contributing to the creation of new affordable housing.

We added moderate-income housing in response to community feedback. There is a desire for the moderate-income level of affordability given that more often when affordable housing is provided, it is in the very-low or extremely low income level and this further contributes to the lack of affordable housing options for this segment of our community, of which there is a high-percentage compared to other parts of the county.

We understand that a big concern is that the people who live in Miracle Mile want themselves and their neighbors to be able to stay in Miracle Mile. The 2020 Land Use Schedule VI, shows that more Miracle Mile residents would have overall family incomes that exceed the Low Income level, 80% of the AMI ($77,300) or $63,100 threshold for a family of one, and thus would not qualify at that level, which is also why we chose to add units at the moderate-income level.

  • We are in a housing shortage and that is the root of the problem. Every housing expert from local academia from USC to UCLA will tell you that we need housing at all levels of affordability to truly address the shortage. . Affordability starts with supply. For Los Angeles to overcome this gap between supply and demand, we must encourage the addition of new housing stock.
  • Market rate housing holds an important place in this, given that when you have people coming to Los Angeles from higher priced markets to a community without adequate supply, without anywhere else to go, they will out bid lower-income earners and drive up rents.

The affordable units do have rent caps; and the market rate units will be subject to the dynamics of the market.

Rates have not been established at the Project; the quality and furnishings of our Project will be ‘best in class’ and uphold the standards and character of Miracle Mile. The applicant, Walter N. Marks, Inc., has the reputation of building the finest and premier properties in LA County such as the Helms Bakery campus in Culver City.

DESIGN

The Project proposes Canary Island Date Palms along Wilshire Boulevard, which would provide shade while also preserving the visibility of our ground level commercial space for our retailers and restaurants. Additionally, the ground floor is setback from the level above, which allows for some additional shade in the public right-of-way.  The Canary Island Date Palms would match the trees on the South side of Wilshire Blvd, creating beautiful colonnade style streetscape effect.

  • Historic resources are currently being analyzed and will be completed upon release of the environmental document. However, we do not anticipate an impact.
  • The Project also includes the rehabilitation of the façade of the 5401 Wilshire Boulevard building to its original volume.

This Project will not remove any existing housing on the site. The only tenants on the site today are commercial.

Show Your Support

Help revitalize Miracle Mile. This project is going through an approval process with the City of Los Angeles. Please sign up below to show that our community wants new housing, retail and a more walkable and livable city.

✓ Yes! I urge the City to approve theMirabel project at 5411 Wilshire.

I support new economic investment into the future of Miracle Mile.

(323) 813-5101 | hello@5411wilshire.com

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(323) 813-5101 | hello@5411wilshire.com

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